I am not saying, Apple will lose the game!! It’s losing already.
With iPhone 8 battery popping issue, Apple just scored Samsung Note 7’s taste this year. But, iPhone lovers hold your breath. Next year this same phone will be sold for 45% less price. The premium hefty money you are paying for is Apple’s R&D cost. Now, decide before you spend that 1000 Dollars or 100000 Rupees.